Boycott Breaks-Up RJR Nabisco

1999
Woman protests tobacco in memory of her late Dad and Mom

In 1993, Corporate Accountability International first launched the campaign to Challenge Big Tobacco, targeting Philip Morris (now Altria) and RJR Nabisco (now Reynolds American Tobacco): industry leaders spreading a preventable global epidemic.

The campaign mobilized millions in boycotts targeting Kraft and Nabisco as we exposed the truth behind the corporations’ family-friendly images.

RJR Nabisco, under pressure from investors, consumers and litigation, broke apart in 1999: scrambling to protect its profits, RJR spun off its foods-products division. It marked the breakup of the third-largest tobacco corporation in the world, significantly weakening its influence with consumers and policymakers.

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