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WNTD Media background- European region

May 3, 2013
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Europe’s social and economic indicators are typically associated with lower smoking rates. But Big Tobacco’s aggressive tobacco advertising, promotion and sponsorship (TAPS) is a primary driver of the epidemic’s persistence in the region. Big Tobacco, particularly Philip Morris International (PMI), recognizes the post-Soviet era countries in Eastern Europe as a market ripe for expansion. Big Tobacco throws its weight around by interfering in policymaking, then blatantly violating ad bans. This World No Tobacco Day on May 31st, civil society and governments are exposing Big Tobacco’s dirty tricks to evade health measures, and calling for even stronger controls on Big Tobacco’s efforts to reach European children through marketing.

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