Clowning with Kids' Health: The Case for Ronald McDonald's Retirement
May 1, 2010
Released in May 2010 on the eve of the launch of the Retire Ronald effort, Clowning With Kids’ Health: The Case for Ronald McDonald's Retirement draws on a mountain of evidence - including findings from a nationwide poll commissioned by Corporate Accountability International - to make the case that it is time for the most well-recognized American marketing icon to be retired. Retiring Ronald McDonald and ending McDonald's predatory marketing of unhealthy food to children can protect the health of a generation of children.
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