McDonald’s in hospitals is a growing brand liability Statement at McDonald's Annual Shareholders' Meeting

 

Good morning. I am Sriram Madhusoodanan from Corporate Accountability International. Through our Value [the] Meal campaign more than 3,000 health professionals have urged this corporation to stop marketing to kids and to address its role in driving diet-related disease. McDonald’s has long placed stores in hospitals to create a false sense of healthfulness, using hospitals as part of McDonald’s marketing strategy.

But hospitals aren’t buying it anymore. Most recently, Truman Medical Center kicked McDonald’s out specifically citing health concerns. Health care providers will no longer participate in sending such mixed messages.  CEO Thompson, how will McDonald’s address growing brand liability as hospital after hospital protect their patients’ health and distance themselves from McDonald’s?

 

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