At their best, documentary films are a powerful tool in the fight for social justice. Tapping into this rich tradition, Making a Killing exposed the deadly abuses of Philip Morris/Altria, formerly the parent corporation to Philip Morris International, Philip Morris USA and Kraft Foods. This half-hour film showed how the tobacco giant uses its political power, size and marketing skill to spread tobacco addiction internationally, leaving in its wake a trail of death and disease. The documentary was made by award-winning filmmakers Kelly Anderson and Tami Gold, and produced by Corporate Accountability International, the executive producer of Academy Award winner Deadly Deception.
Making a Killing used once-secret corporate documents to show Philip Morris/Altria's role in the tobacco industry's deceptive and deadly history. The documentary showed how the corporation hooks children on tobacco and interferes with government attempts to protect public health. It exposed aggressive advertising and promotional tactics, including footage of cigarette giveaways the corporation claimed to have stopped. Making a Killing also examined how Philip Morris/Altria used its Kraft Foods subsidiary to influence media coverage and to gain political leverage in its fight against public health regulation, and how consumers pressured the corporation through the Kraft Boycott. This hard-hitting documentary serves as a call to join the growing grassroots movement to counter corporate power and save lives.
Order your copy today on DVD. All proceeds of the film go toward Corporate Accountability International's campaigns to stop irresponsible and dangerous corporate actions.
