The Environminute -- Think Outside the Bottle - Corporate Accountability International - Challenging Abuse, Protecting People - Think Outside the Bottle


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The Environminute -- Think Outside the Bottle
March, 31, 2008

BOTTLED WATER IS POPULAR IN SPITE OF ITS ENVIRONMENTAL AND MONETARY COSTS BECAUSE MANY PEOPLE BELIEVE IT’S BETTER THAN WHAT COMES OUT OF THEIR TAP. BUT WE’LL BLOW THAT NOTION OUT OF THE WATER ON TODAY’S ENVIRONMINUTE.

WITH EYES CLOSED, MOST PEOPLE CAN’T TELL THE DIFFERENCE BETWEEN BOTTLED AND TAP WATER. THAT’S ACCORDING TO DEBORAH LAPIDUS, ORGANIZER FOR THE THINK OUTSIDE THE BOTTLE CAMPAIGN. SHE SAYS STUDENT ACTIVISTS ARE THEREFORE USING BLIND TASTE TESTS TO ENCOURAGE THEIR PEERS TO THINK ABOUT THE WATER THEY DRINK.

LAPIDUS: WHEN STUDENTS TAKE THE CHALLENGE, THEY OFTEN FEEL DUPED WHEN THEY LEARN THAT BOTTLED WATER IS IN FACT NO SAFER THAN TAP WATER.

ONCE THE GENIE IS OUT OF THE BOTTLE AND STUDENTS LEARN THAT SOME OF THEIR FAVORITE BRANDS ARE SOURCED FROM A MUNICIPAL SUPPLY, MANY CHOOSE TO DRINK FILTERED TAP WATER INSTEAD.

THE ENVIRONMINUTE IS MADE POSSIBLE BY THE HEINZ FAMILY PHILANTHROPIES AND THE HEINZ ENDOWMENTS. LEARN MORE BY VISITING ENVIRONMINUTE-DOT-COM.

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