{Big Tobacco’s} Addictive Marketing

One of the key ways Big Tobacco hooks new customers is through advertising, promotion and sponsorship. Many of their tactics appeal to kids—in the U.S. and other wealthy countries, virtually all new tobacco users start in their teens.

Philip Morris’s Marlboro Man, for example, was described by its creator as “the right image to capture the youth market’s fancy...a perfect symbol of independence and individualistic rebellion.”

Corporate Accountability International has worked to ensure that the global tobacco treaty includes a comprehensive ban on tobacco advertising, promotion and sponsorship. In ratifying countries, this will put a stop to advertising in media from billboards to television, sponsorship of sports and cultural events, and use of tobacco brands and logos on other merchandise—such as T-shirts, duffel bags or beach umbrellas.

{Big Tobacco} Marketing Exposés

Global Aggression

Making A Killing

The Marlboro Man: American Icon, Global Killer