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RESTAURANTS, MAYORS TOAST EARTH DAY WITH TAP WATER For Immediate Release: April 22, 2008 Contacts: Sara Joseph, 617-447-2527 BOSTON – Prominent restaurants and mayors kicked Earth Day off early this year by cancelling bottled water contracts and instead promoting local tap water. The move has been part of a nationwide effort, dubbed “Think Outside the Bottle,” that exposes the social and environmental impacts of bottled water. “Restaurants have always showcased the highest standards of cuisine and new culinary innovations,” said Henry Patterson, owner of The Other Side Café in Boston. “Now we are reducing waste and encouraging more sustainable eating practices when we serve safe, clean and reliable water from the tap instead of its higher priced, bottled alternative .” More than 30 restaurants nationwide have signed the Think Outside the Bottle Pledge, including: · The Lexington, St. Paul, Minnesota Dozens of cities are also moving away from bottled water, including: · Somerville, Massachusetts: As reported in the Boston Globe, City Hall is preparing to shift to tap water by installing water fountains in all city buildings. "These restaurants and municipal leaders are reducing waste and protecting a shared natural resource," said Gigi Kellet, national director of the Think Outside the Bottle campaign. "Fortunately, opting for tap water is safe, reliable and also saves money." The campaign appears to be taking a toll on the bottled water industry. In the recent article, Nestle Loses Sales as Alice Waters Bans Bottled Water, Bloomberg reported that Nestlé water unit’s operating profit growth will shrink by half in 2008. And according to the Atlanta Journal-Constitution, Coca-Cola’s domestic bottled water sales have plateaued. And in 2007 Pepsi responded to Think Outside the Bottle campaign demands by revealing the source of its Aquafina bottled water. Earth Day Tips:
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