Tell Pepsi to move the mountain logo from the Aquafina label - Corporate Accountability International - Challenging Abuse, Protecting People - Think Outside the Bottle


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"Move the Mountain" - Pepsi National Day of Action!

Do you know where bottled water comes from? Probably not, right? Well, you’re not alone. Bottled water giants like Pepsi, Coke, and Nestlé don’t readily disclose the sites and sources of the water that’s bottled.

And in fact, bottled water corporations prefer to spend tens of millions of dollars every year on misleading ads that undermine confidence in our public water systems. For example, the most popular bottled water brand, Pepsi’s Aquafina, is just processed tap water, despite the image of the snow-capped mountain that appears on every label.

Join our Pepsi Day of Action! Ask Pepsi when it will Move the Mountain off its Aquafina label and when it will reveal the sites and sources of the water it bottles.

We know that Pepsi is paying attention to this: Now we need your help to step up the pressure!

Move the Mountain Logo from the Aquafina Label:

Click here to send an email to Pepsi

Call Pepsi with the phone number, talking points and script below

Background

Ads do not disclose that more than one-fourth of bottled water sold in the U.S. comes from municipal sources, just like tap water.

Pepsi’s Aquafina label features a beautiful picture of a snow-covered mountain, even though Aquafina is filtered municipal tap water.

Bottled water corporations spent $158 million on advertising in 2005, promoting bottled water as better than tap water and undermining confidence in our public water systems.

Bottled water corporations are changing the way people think about water. Today, three of four Americans drink bottled water, and one in five drink only bottled water.

Call Pepsi Today!

The number to call is: 800-433-2652 Click here to print this script

After your call, please take a moment to let us know what happened. You can report your phone calls by calling our Campaign Headquarters at 800-688-8797 or by e-mailing us the Reporting Form.

Sample Script

Hi, my name is ________. I’d like to speak to CEO Indra Nooyi, please.

You will likely be asked what the question is, or to leave a message:

I want to ask Ms. Nooyi, when will Pepsi remove the snow-capped mountain logo from Aquafina as a step toward revealing the sites and sources of water used for bottling? After all, Aquafina uses municipal water as its source.

If Pepsi representative responds:

I’m joining other people around the country who believe water is a fundamental human right that must not be turned into a for-profit commodity. Please share my question and comment with CEO Nooyi.

Reporting Form

City, State:__________________ Date:____________________

Length of Call: ______ minutes Time:____________ AM/PM

DID YOU?

*Get Put on Hold
*Get a Busy Signal
*Get Disconnected
*Spoke with Rep - What did they say? (Please be specific! Use additional page, if necessary.)

Name of Person you spoke to:

Person’s Title:

Person’s Department:

Notes:

Aquafib logo: Rebranding of this product is credited to the Polaris Institute. Truth in advertising will set you free.