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 Help us challenge Pepsi to remove the misleading snow-capped mountain logo from itsAquafina bottle
*Ads do not disclose that more than one-fourth of bottled water sold in the U.S. comes from our public municipal sources, just like tap water.
*Pepsi’s Aquafina label features a beautiful picture of a snow-covered mountain, even though Aquafina is filtered municipal tap water.
*Bottled water corporations spent $158 million on advertising in 2005, promoting bottled water as better than tap water and undermining confidence in our public water systems.
*Bottled water corporations are changing the way people think about water. Today, in the U.S. three of four people drink bottled water, and one in five drink only bottled water.
Call or email Pepsi today! Click here for details... Aquafib logo courtesy of polarisinstitute.org
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Water: Human Right or Commodity?
The United Nations warns us that by 2025, two-thirds of the world’s population – more than five billion of us – will lack access to water. How is it possible that the water crisis could explode within a single generation? There are many causes - pollution and overuse, for example – and corporations have contributed to them all. Now, in the face of this crisis corporations are seeking to gain control by turning water into a profit-driven commodity
 Challenging Corporate Control of Water
One of the most visible examples of corporate control of water is bottled water. It is the fastest growing sector of the US beverage market and just three corporations – Coke, Pepsi and Nestlé – make up over half of the US bottled water market. These corporations are privatizing our water, bottling it and selling it back to us at prices hundreds, even thousands of times what tap water costs. They have turned a shared common resource into a $100 billion global market – and one of the world’s fastest growing branded beverages.
 Read more about the bottled water industry.
Read more about the water crisis.
 Protecting Our Municipal Water
Momentum is building in support of our public water systems. At the U.S. Conference of Mayors this summer, mayors passed a resolution that shines a spotlight on the true environmental costs of bottled water and demonstrates the support of mayors for municipal water. It is a critical step toward keeping our public water supply strong. The ripples of leadership already are being felt in cities and towns across the country with San Francisco, New York City, Minneapolis and Los Angeles among the cities choosing tap water over bottled water.
Read more about the US Mayors supporting municipal water.
Restaurants Turning on the Tap
Restaurants are also joining in the movement to protect public water, proudly serving municipal tap water in lieu of bottled water. Alice Waters of Chez Panisse, in Berkeley, California, has helped lead the way by serving tap water instead of bottled water. High-profile restaurants, including Del Posto in New York City, have followed suit. There’s a growing list of restaurants nationwide that are turning on the tap.
Email us if you know a restaurant that is joining this movement.
Read more about restaurants turning on the tap.
How You Can Get Involved
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Take Action Today to Demand that Coke, Pepsi and Nestlé:
Reveal the sources and sites of the water used for bottling.
Publicly report breaches in bottled water quality, comparable to reports by public water systems.
Stop threatening local control of water when siting and operating bottled water plants.
Send an email today to the CEOs of Coke, Pepsi and Nestlé.
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 Take the Tap Water Challenge
Tap Water challenges turn the tables on the bottled water market. People take a blind-folded test that pits pricey bottled water against good ole’ tap water, and most find that they can’t tell the difference!
Read more about Tap Water Challenges.
Want to organize your own Tap Water Challenge in your school, town or community? Click here to download Tap Water Challenge Organizer's Toolkit.
 Demonstrate the Global Water Crisis with the World Water Challenge
A World Water Challenge is a public education event to build support for protecting the human right to water! This activity illustrates the growing corporate control of our water, and how communities can challenge the privatization of our water.
Read more about World Water Challenges.
Want to organize your own World Water Challenge with your faith community, school or friends? Click here to download World Water Challenge Organizer's Toolkit .
Involve Your Campus to Challenge Corporate Control of Water.
Join students across the country in the growing water movement.
Other Ways to Get Involved:
Ask your local restaurants to stop selling bottled water and start serving more tap water.
Promote tap water: use our water bottle and wear our newest campaign t-shirt.
 Media Coverage of the Think Outside the Bottle Campaign
Momentum is building in the campaign to challenge corporate control of water. Dozens of media outlets have brought national attention to the bottled water issue. See our interview with TV20's 'Your Green Report' on the San Francisco Executive Directive, which bans bottled water in the city in favor of tap water. Here's a sampling of recent coverage:
Tune into our interview about Bottled Water with NPR's On Point with Tom Ashbrook. Listen now.
New Yorkers Urged to Drink Tap Water. Listen to NPR's Morning Edition report. Read more.
Ditching Bottled Water for Tap Water. Read ABC News' report.
PepsiCo to review label of Aquafina water brand. Read more.
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