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Think Outside the Bottle Week of Action Photo Gallery Activists came out in droves for our National Week of Action, timed to coincide with World Water Day. In U.S. cities, we organized high profile Tap Water Challenges, which turned the tables on the Pepsi Challenge and pitted high priced bottled water against tap water. It was no surprise to us that people couldn't tell the difference despite the myths promoted by the marketing muscle of the bottled water industry! At the World Water Forum in Mexico City, our international team challenged the forum's corporate sponsors like Coke and Suez to stop pushing for policies that turn water into a profit driven commodity.
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