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Philip Morris/Altria Smokescreen Won't Clean Up Tarnished Image Statement by Infact Executive Director Kathryn Mulvey on Philip Morris/Altria Television Ads Launched June 23rd FOR IMMEDIATE RELEASE: CONTACTS: BOSTON--With the launch of new television ads, Philip Morris/Altria is rolling out the next phase of its desperate campaign to clean up the corporation's tarnished image. However, slick ads broadcast in the US will not provide cover for the aggressive spread of addiction, disease and death around the world. Over the last several years, the tobacco giant has attempted a massive image makeover to distance itself from the Marlboro Man's global rampage, including changing its name. As Philip Morris/Altria spends millions to position itself as a "responsible tobacco corporation," consumers and policymakers will be looking for real changes behind the smokescreen. Rather then concentrating on advertising campaigns, Philip Morris/Altria should immediately end abusive promotional tactics like the Marlboro Man, comply with the obligations of the Framework Convention on Tobacco Control (FCTC), and not undermine the ratification and entry into force of the FCTC--the world's first public health treaty. ### Since 1977, Infact has been exposing life-threatening abuses of transnational corporations and organizing successful grassroots campaigns to hold corporations accountable to consumers and society at large. Infact is an NGO in Official Relations with the World Health Organization (WHO). The Network for Accountability of Tobacco Transnationals (NATT) includes 75 NGOs from more than 50 countries working for a strong, enforceable Framework Convention on Tobacco Control. For more information visit www.stopcorporateabuse.org.
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