Girl drinking from a public water fountain

Think Outside the Bottle

The Think Outside the Bottle campaign promotes, protects and ensures public funding for our public water systems and challenges the misleading marketing of the bottled-water industry.

With public officials, faith groups, restaurants, celebrities, campuses and individuals, we work to support public systems by opting for tap over bottled water.

We are asking people like you to Think Outside the Bottle by pledging to opt for tap over bottled water. Learn More

Watch the short film the Story of Bottled Water

Featured Action

Tell Acadia: Go water bottle free!

Take action now and support one of the most visited national parks in the country -- Acadia National Park -- in going bottled water free. Acadia officials are interested in taking this step but need to see broad support from park visitors to do so.

Think Outside the Bottle

What's New
National Parks Think Outside the Bottle
Lauren DeRusha
If this sounds like déjà vu, that’s because it is. Last summer, the bottled water industry launched an aggressive effort to curb the growing movement of parks that Think Outside the Bottle. IBWA lobbied members of Congress to sneak in a last-minute amendment to a budget bill that would have forbidden parks from using federal money to go bottled water free. We’ve stopped IBWA before, and we will stop IBWA again -- with your help.
plastic bottles on a beach
Lauren DeRusha
In the middle of the Pacific Ocean, garbage from around the world -- mostly plastic -- floats around in a soupy swirl. Today, on World Oceans Day, we’re highlighting the problem of plastic pollution in our oceans -- and what you can do about it.
Donna Diehl, a 55-year-old school bus driver from Kunkletown, Pennsylvania, a small historic town located on the edge of the Poconos, wanted to do three things this year: drive the bus, paint…

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