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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We work to protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Featured Action

Tell McDonald's: We're Not Lovin' It

Moms are not lovin McDonalds marketing to kids

For decades, McDonald’s has profited richly at a staggering cost to our children’s health. Its strategy has been to undermine the efforts of parents (or as McDonald's calls them, “gatekeepers”) to feed kids healthfully. Now, parents around the world are saying “we're not lovin’ it” this Mother’s Day. Share this graphic with your networks. It will get the attention of McDonald’s CEO Don Thompson and other McDonald's executives.

Introduction

What's New
By Alex Mindlin Fast-food chains have recently deflected criticism of their menu offerings by adding healthy items like salads. But a paper soon to be released in the Journal of Consumer Research suggests that the presence of healthy options on a menu can induce some diners to eat less healthily than they otherwise would.
By Roni Caryn Rabin Ninth graders whose schools are within a block of a fast-food outlet are more likely to be obese than students whose schools are a quarter of a mile or more away, according to a study of millions of schoolchildren by economists at the University of California and Columbia University.
Low-cost, high-calorie eateries near schools increase the odds, researchers say. By Jerry Hirsch…

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