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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Featured Action

Tell McDonald's: Stop Marketing Junk Food to Kids

Join tens of thousands of people around the world calling on McDonald's CEO Don Thompson to end the burger giant's predatory marketing to our kids.

Introduction

What's New
McDonald's Corp. is putting its longtime mascot Ronald McDonald back on television and bolstering his Web presence, resetting its sights on kids after a recent push to target adults with specialty coffee drinks and smoothies.
April 5, 2011
Deborah Lapidus, Campaign Director
My organization, on behalf of its members across New York City and the nation, is proud to support City Councilman Comrie’s pioneering initiative to protect children’s health from the harms of fast food. As the Councilman has mentioned, this common sense ordinance will set basic nutritional standards for kids’ meals sold and promoted with a toy giveaway.
Ronald McDonald is alive, well and raising eyebrows in a new TV campaign that asks kids to download their photos to his website and create photos of themselves with him.

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