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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We work to protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Tell McDonald's: Stop Marketing Junk Food to Kids

Join tens of thousands of people around the world calling on McDonald's CEO Don Thompson to end the burger giant's predatory marketing to our kids.


What's New
Outside a McDonald's
An advocacy group charges that McDonald's, the worlds's biggest fast food company, is a minor contributor to Ronald McDonald House Charities even as it earns 100% of the PR benefit.
Today, the spotlight shines on McDonald's involvement with charities such as Ronald McDonald House with the publication of Eat Drink Politics' Michele Simon's report How McDonald's Exploits Philanthropy and Targets Children. Simon's 35-page report explores the dollars and cents behind McDonald's charitable contributions, and her conclusions aren't heartening. While charities such as Ronald McDonald House unquestionably provide an incredible service to society, to McDonald's they provide an incredible smokescreen to shield them against scrutiny, along with increased sales.
...from McDonald’s came the announcement that for two weeks in November, it will give away 20 million books featuring storylines pushing healthy nutritional messages with Happy Meals. These moves to use healthy activities or literacy and nutritional awareness as a means of selling their salty-sugary-fatty products is questionable enough. But to prey on the good intentions of uninformed parents is even worse.


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