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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We work to protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Tell McDonald's: Stop Marketing Junk Food to Kids

Join tens of thousands of people around the world calling on McDonald's CEO Don Thompson to end the burger giant's predatory marketing to our kids.

Introduction

What's New
A group of health and consumer advocates want to bring down Ronald McDonald’s house of cards. According to a scathing new report, McDonald’s Corp. (NYSE:MCD) has been exploiting its namesake philanthropic organization, the Ronald McDonald House Charities, for the purposes of furthering its global effort to market junk food to children.
Clowning Around with Charity: How McDonald's Exploits Philanthropy and Targets Children
Michele Simon, JD, MPH
Despite McDonald's claims of philanthropic generosity, the reality doesn’t match the rhetoric. Our new report's findings include how McDonald’s philanthropic giving is 33 percent lower than leading corporations and that McDonald's spends almost 25 times as much on advertising as on charitable donations.
In her latest report, Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children, author Michele Simon, president of Eat Drink Politics, exposes the burger giant’s most sophisticated and subversive form of marketing—its exploitation of charity to market its brand and deflect criticism.

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