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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We work to protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Tell McDonald's: Stop Marketing Junk Food to Kids

Join tens of thousands of people around the world calling on McDonald's CEO Don Thompson to end the burger giant's predatory marketing to our kids.

Introduction

What's New
Michele Simon, JD, MPH
While many large restaurant chains and other sectors of the food industry bear responsibility for mistreating their workers, recently, McDonald’s has engaged in a series of jaw-dropping and idiotic communications with its workforce. Each one is a painful reminder of how impossible it is to live on fast-food wages.
Casey Hinds
I took my kids to the local library this weekend and was reminded how hard it is for them to avoid junk food marketing. McTeacher’s Nights and Ronald McDonald assemblies in schools have been joined by signs at the library telling kids to “Bring your Happy Meal books for Ronald to Sign!” Cross-posted from KY Healthy Kids, by Casey Hinds.
Ronald McDonald House Corporate Accountability International
A recent report by Michelle Simon, entitled “Clowning Around with Charity,” looks at the charity of McDonald’s and has concluded that it is not very generous at all. Its charity “brand,” Ronald McDonald House Charities, benefits only minimally from the corporation’s largesse while it adds to the organization’s “goodwill quotient.” Further, it finds that these charity efforts serve to soften the image of the corporation as it aggressively markets its products to children.

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