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Kids with vegetables

From seed to plate, our food system is broken.

Global food corporations threaten our environment, food sovereignty and health. We work to protect our children from the epidemic of diet-related disease, striving to create a more sustainable future by challenging the corporate abuse of our food system. Learn More

In the U.S., one in three children born in the year 2000 are predicted to develop type 2 diabetes in their lifetime.

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Featured Action

Tell McDonald's: We're Not Lovin' It

Moms are not lovin McDonalds marketing to kids

For decades, McDonald’s has profited richly at a staggering cost to our children’s health. Its strategy has been to undermine the efforts of parents (or as McDonald's calls them, “gatekeepers”) to feed kids healthfully. Now, parents around the world are saying “we're not lovin’ it” this Mother’s Day. Share this graphic with your networks. It will get the attention of McDonald’s CEO Don Thompson and other McDonald's executives.

Introduction

What's New
LaDonna Redmond
In its drive to have complete market dominance, McDonald’s advertising is undermining my role as a parent and the guardian of my children’s health. Targeted marketing to children is nothing more than a ploy to create lifelong consumers of fast, cheap food.
Another crusade launched last week by a Boston-based consumer group, Corporate Accountability International, is taking aim at McDonald's. The group's social-media- based campaign, called MomsNotLovinIt, faults McDonald's...
Olympian athlete promoting McDonalds to kids
Jessica Gottlieb
Jessica Gottlieb is one of the many moms around the world calling on McDonald's to stop its predatory marketing to kids.

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