By Sheryl Julian
If you're one of the people who say no to bottled water, you'll be pleased to learn that Toronto has actually banned it in many public places. Polaris Institute worked on this ban for years. “Toronto’s decision to ban the bottle and turn on the tap sends a clear message that bottled water’s 15 minutes are up, the marketing scam is exposed, and it is time to go back to the tap,” says Joe Cressy of Polaris. Nestle, Coke, and Pepsi all lobbied for their various brands.
Here's what Pepsi is doing to counter this: Aquafina, says the company, is really just purified tap water. This report says that the US bottled water business is about $15 billion, of which $2.7 billion was spent on Aquafina. Of course Pepsi and the other corporations don't want to lose their prominent place on supermarket shelves and in vending machines.
I've always thought that Aquafina tastes like tap water. Get a Brita Water Filter (some pitchers are less than $20) and make your own.
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