New Animated Short Tells the Story of Change

Making Big Change Through Collective Action

The Story of Change is a timely reminder that the key to a better future lies in collective action - not in individual consumer choices at the checkout counter.

Just as she did in the popular The Story of Stuff and The Story of Bottled Water films, Annie Leonard breaks complicated issues down for us. Backed up by great animation, she tells it straight: our current economic system trashes the planet and people. So how, she asks, do we create a new system that puts people and the environment ahead of corporate profits?  

The film explores what effective changemaking has looked like through history (hint: it didn’t focus on individual behavior change) and shares the three ingredients you’ll find whenever people get together to build a better future: a Big Idea, a Commitment to work together, and the ability to turn that Big Idea and Commitment into Action.

Following the six-minute animated movie is a short quiz to see what kind of changemaker you are: Communicator, Builder, Networker, Nurturer, Investigator or Resister.

Here at Corporate Accountability International headquarters, a thoroughly unscientific poll of staff proved we are (not surprisingly) a group of Builders, with a healthy sprinkling of Networkers and Investigators. We can't do the vital Big Idea work of holding global corporations accountable for their abusive actions without all kinds of changemakers onboard. Which one are you?